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Gerard Battaglia
CREATIVE OPERATIONS LEADER
BUSINESS & PROJECT
MANAGEMENT
I have managed numerous projects across all business lines, partnering and collaborating with all stakeholders in the business process. I closely managed a diverse team of over 60 design and production professionals in multiple locations to monitor the progress of all projects.
PACKAGE DESIGN, ART PRODUCTION, PREPRESS AND PRESS APPROVALS
I am truly a subject matter expert when it relates to printing. I can actually say I have printed on almost every substrate or product possible. I have gone from cans in Colorado to a life size vitamin bottle for a trade show in California. If I would highlight one function that I enjoy the most it would have to be press approvals. I have a fine eye for color, and I understated the capability of presses that are producing the jobs.
Just a short sampling of what I have printed, commercial print, all types of packaging, corrugated displays, direct mail and outdoor graphics. I have managed these functions from design creation all the way to the item coming off the press, plus all the steps
in-between.
MEDIA
PRODUCTION
I also was a producer for special projects, including creating corporate videos for internal usage and for many trade shows, along with collaborating with stakeholders for each area on their presentations that were given to our workforce and beyond.
DIRECT TO CONSUMER MARKETING
I have directed the creation, production, and delivery of advertising packages, postcards, self-mailers, magazine inserts, promotional materials, catalogs and related collaterals for a range of advertising campaigns supporting magazine subscriptions, product sales, and consumer-facing materials. Led the effort to repurpose assets to be used not only in print but digital as well. Along with my other responsibilities I was assigned an average of five major mailing distributions in a month. The major programs carried budgets from $350,000 up to $1 million, each one of these distinct efforts contained a varied number of components and each mailing program ranged from 350M to 10 million packages.
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