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Gerard Battaglia
CREATIVE OPERATIONS LEADER
DIRECT TO CONSUMER MARKETING


I have directed the creation of advertising materials & catalogs for a range of advertising campaigns supporting magazine subscriptions, product sales, and consumer-facing materials.



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Led the effort to repurpose assets to be used not only in print but digital as well
Coordinated and helped produce consumer research booklets, flyers and web pages to help educate the consumer on the correct usage of any supplement.

PROD CAT

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I also administered an average of five major mailing distributions in a month. The major programs carried budgets from $350,000 to $20 million, each one of these distinct efforts contained a varied number of components and each mailing program ranged from 300M to 10 million packages.



I was also honored to be a temporary member of the Prize Patrol awarding checks to lucky winners!
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