​​​​Gerard Battaglia

As the Graphic Services and Advertising Director positions my main focus is print production, prepress and packaging. That includes pressure sensitive labels, individual folding cartons, wrappers and types of flexible packaging. I oversee all vendor relationships, the quality control of all printed materials and also the consistency of all brand looks within the stable of the NBTY branded goods. This consisted of working closely with the creative and brand teams to understand the brand direction and the creative strategy for all our items. I was instrumental to make sure all the art reproduced as was intended along with keeping the designs within the price points of that given product. The finally I was the QC lead for all press approvals that were requested to insure print consistency.