​​​​Gerard Battaglia

MTB GRAPHICS

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CREATIVE SERVICES SPECIALIST, PROJECT CONSULTANT,

2020 - Present

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• Consult with consumer goods companies across 4 verticals, including the healthcare, beauty, nutritional supplements, and spirits industries, designing and producing packaging materials for client products in alignment with their branding and expectations, resulting in customer satisfaction increases

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THE NATURE’S BOUNTY CO. (FORMERLY NBTY) Ronkonkoma N.Y.

 

GRAPHIC SERVICES DIRECTOR

​2016 - 2019

 

• Led the design, production, and execution of innovative and cost-effective solutions for multiple product lines, including traditional and digital creatives, sourcing, print production, prepress, quality control press approvals, promotional items, and cost control by cross-collaborating with teams and vendors, delivering projects on time and in adherence to expectations

• Direct point-of-contact for creative operations, managing an operational budget to regulate project progress, administer quality assurance reviews, and resolve design, production, and manufacturing concerns, ensuring efficient project execution

• Cultivated strategic partnerships with Printers, Manufacturers, and 3rd party providers to manage cost control efforts while maintaining the company’s strategic vision, successfully securing cost-effective contracts

• Assessed the market conditions, consumer trends, past sales data, and competitive analysis to develop KPIs, meeting the expectations for all client projects

• Standardized best practices and implemented performance testing to validate print trials and identify the appropriate printing method

• Introduced remote proofing to adequately manage the constant color accuracy, leading to a significant reduction in proofing costs

• Chosen as 1 of 12 out of 70 employees to continue tenure following the company restructuring, implementing automation procedures, including template-driven labels and stylesheets and data input services, resulting in effective operational management 

• Created various workflow scenarios to conceptualize the Creative Artists responsibilities by formatting the creative brief into sections utilizing the FileMaker Pro relational database system, enabling the Marketers to input task completion information to automatically generate projects across the front-end and back-end lines of development, leading to seamless and efficient workflows

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ADVERTISING DIRECTOR

​2003 - 2016

 

• Oversaw a National Advertising team of 70+ Design and Production Professionals across 4 locations, including California, Florida, Illinois, and New York, providing strategic direction, operational management, and creative implementation for 11 market verticals, producing comprehensive projects from concept through completion for 25+ consumer brands

• Developed and launched multiple advertising campaigns through self-mailers, magazine inserts, promotional materials, catalogs, packaging items, and POP displays

• Revamped the branding efforts for existing products by collaborating with cross-functional teams to drive design consistency, supporting the brand continuity of various brands, including Osteo Bi-flex and MetRx

• Reviewed all bids by installing a competitive bid system to expand business opportunity and qualify vendors

• Streamlined the first-time-right matrix of contact processes for printing corrections and established a higher level of accountability with the Marketing team, accelerating the improvement score from 23% to 80% within 3 months and shortening the project cycle from 6 months to 3 months

• Conducted a cost analysis to determine department, salary, and expense budgets, calculating all operational expenditures and developing annual goals, enabling effective allocation of funds

• Presented at the corporate FLA show to demonstrate the growth of the business, accept the Gold Award for vendor partnership

• Directed the team to shoot the manufacturing line process to recommend adjustments to the SOP for streamlining the process, including taking 1 packaging line that took 3+ shifts from set-up to completion down to just over 1 shift

• Created an informational series for the associates in the different manufacturing areas spanning the country, illustrating initiatives that associates would introduce for process improvements

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Publishers Clearing House 

Port Washington, New York                                                  

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DIRECTOR OF INTERNAL PRODUCTION

1994 - 2003

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• Managed an average of 5 distributions monthly with production budgets ranging from $350K to $20M to develop and execute self-mailers, magazine inserts, promotional materials, and advertising campaigns, resulting in the production of 2M to 100M packages

• Initiated the internalization of all photography and prepress operations by developing and establishing a Digital Photography Studio, leading to $3M in annual cost savings

• Integrated automation systems and streamlined the internal procedures, increasing workflow efficiencies and generating an additional $750K in revenue